Privacy Policy
1. Who We Are
Absolutely Financial Ltd (“Brokered.Finance”, “we”, “us”, “our”) operates the website at www.brokered.finance. We are registered with the Information Commissioner’s Office (ICO) as a data controller.
Registered address: [Registered Address]. Company number: [Company Number].
2. What Data We Collect
We collect personal data when you use our website or submit an enquiry:
- Identity data: name
- Contact data: email address, phone number
- Property data: postcode, property type, loan amount, exit strategy
- Technical data: IP address, browser type, device type, pages visited
- Usage data: how you interact with our site and calculator
We do not collect sensitive personal data (e.g. health, race, religion) and do not offer consumer mortgage products directly.
3. How We Use Your Data
- To assess and process your bridging or development finance enquiry
- To contact you regarding your application
- To match your enquiry to appropriate private funders
- To send you relevant follow-up communications (you can opt out at any time)
- To maintain records for compliance and legal purposes
- To improve our website and services
4. Legal Basis for Processing
- Contract: processing necessary to take steps before entering a contract
- Legitimate interests: improving our services, preventing fraud
- Consent: for marketing communications (you can withdraw at any time)
- Legal obligation: where we are required to retain data by law
5. Who We Share Data With
We may share your data with:
- Private funders — to assess and fund your application
- HubSpot — our CRM provider (data processed in the EU/US under Standard Contractual Clauses)
- ActiveCampaign — our email marketing platform
- AplyID — for AML/KYC identity verification (Phase 2)
- Glaisyers Solicitors — for conveyancing where applicable
- Vercel / Neon — our hosting and database infrastructure
We do not sell your personal data to third parties.
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, and in line with applicable legal and regulatory requirements. Enquiry data is typically retained for 6 years from the date of last contact.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict processing
- Data portability
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, contact us at hello@brokered.finance.
8. Cookies
We use cookies to improve your experience. See our Cookie Policy for full details.
9. Security
We use 256-bit encryption and industry-standard security measures to protect your data. Our infrastructure is hosted on Vercel, which maintains SOC 2 compliance.
10. Changes to This Policy
We may update this policy from time to time. The “last updated” date at the top of this page will reflect any changes. Continued use of the site following an update constitutes acceptance of the revised policy.
11. Contact & Complaints
For any privacy-related queries, contact us at hello@brokered.finance.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).